2023 Cannes Lions: BRONZE - PR (Social Engagement & Influencer Marketing > Content Creation & Production)

Appleebee’s: Saucy Gloss

We partnered with cosmetic manufacturer WinkyLux to invent a new line of buffalo wing flavored lip glosses that taste exactly like our wings, and then launched it with an iconic music video shot by acclaimed director Hannah Lux Davis.

Director: Hannah Lux Davis
CCO: Justine Armour
ECD: Lance Parrish
CDs: Mike Latshaw, Talia Bradicich
ACDs: Jess Bass, Talia Rapp (music and lyrics)