BURGER KING McLamore Foundation: World Literacy Month

1 out of 5 people in the world cannot read or write. When you can't read, you can't be your way. To raise awareness of World Literacy Month, we showed our guests how illiteracy feels.

GCD: Brad Dixon
ACD: Mike Latshaw

AD: Daniel Nosonowitz
Jr. Designer: Riley Walker


Translatable Social Media

For one day, we wrote all Facebook and Instagram posts in foreign languages. When users clicked the native "translate" button, they revealed a powerful message in an innovative way.